Google-friendly structured data with NAICS industry classification — www.jsonldtool.com
A brand is a name used by an organization or business person for labeling a product, product group, or similar.
Brand is a schema.org type. Use the generator above to build Brand structured data as JSON-LD, Microdata, RDFa, XML or Open Graph, then paste it into your page to help Google, Bing and AI answer engines understand your content.
See the official definition at schema.org/Brand.
Properties defined directly on Brand:
| Property | Expected type | Description |
|---|---|---|
aggregateRating | Text | The overall rating, based on a collection of reviews or ratings, of the item. |
logo | URL | An associated logo. |
review | Text | A review of the item. |
slogan | Text | A slogan or motto associated with the item. |
Brand also inherits properties from Intangible, Thing.
| Property | Expected type | Description |
|---|---|---|
additionalType | URL | An additional type for the item, typically used for adding more specific types from external vocabu… |
alternateName | Text | An alias for the item. |
description | Text | A description of the item. |
disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, sim… |
identifier | URL | The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs,… |
image | URL | An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. |
mainEntityOfPage | URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. S… |
name | Text | The name of the item. |
owner | Text | A person or organization who owns this Thing. |
potentialAction | Text | Indicates a potential Action, which describes an idealized action in which this thing would play an… |
sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the i… |
subjectOf | Text | A CreativeWork or Event about this Thing. |
url | URL | URL of the item. |
{
"@context": "https://schema.org",
"@type": "Brand",
"name": "Example Brand"
}Brand (schema.org/Brand) is a structured-data type used to describe a Brand to search engines and AI systems. Adding Brand JSON-LD to a page helps Google, Bing and answer engines understand the content and can enable rich results.
Fill in the Brand fields in this tool, copy the generated JSON-LD, and paste it inside a <script type="application/ld+json"> tag in the <head> or <body> of your page. You can also export Microdata, RDFa, XML or Open Graph.
Yes. jsonldtool.com is a free Brand schema generator and validator with no sign-up required.