Google-friendly structured data with NAICS industry classification — www.jsonldtool.com
A BreadcrumbList is an ItemList consisting of a chain of linked Web pages, typically described using at least their URL…
Breadcrumb List is a schema.org type. Use the generator above to build Breadcrumb List structured data as JSON-LD, Microdata, RDFa, XML or Open Graph, then paste it into your page to help Google, Bing and AI answer engines understand your content.
See the official definition at schema.org/BreadcrumbList.
BreadcrumbList also inherits properties from ItemList, Intangible, Thing.
| Property | Expected type | Description |
|---|---|---|
aggregateElement | Text | Indicates a prototype of the elements in the list that is used to hold aggregate information (ratin… |
itemListElement | Text | For itemListElement values, you can use simple strings (e.g. "Peter", "Paul", "Mary"), existing ent… |
itemListOrder | Text | Type of ordering (e.g. Ascending, Descending, Unordered). |
numberOfItems | Number | The number of items in an ItemList. Note that some descriptions might not fully describe all items … |
additionalType | URL | An additional type for the item, typically used for adding more specific types from external vocabu… |
alternateName | Text | An alias for the item. |
description | Text | A description of the item. |
disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, sim… |
identifier | URL | The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs,… |
image | URL | An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. |
mainEntityOfPage | URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. S… |
name | Text | The name of the item. |
owner | Text | A person or organization who owns this Thing. |
potentialAction | Text | Indicates a potential Action, which describes an idealized action in which this thing would play an… |
sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the i… |
subjectOf | Text | A CreativeWork or Event about this Thing. |
url | URL | URL of the item. |
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Example BreadcrumbList"
}Breadcrumb List (schema.org/BreadcrumbList) is a structured-data type used to describe a Breadcrumb List to search engines and AI systems. Adding Breadcrumb List JSON-LD to a page helps Google, Bing and answer engines understand the content and can enable rich results.
Fill in the Breadcrumb List fields in this tool, copy the generated JSON-LD, and paste it inside a <script type="application/ld+json"> tag in the <head> or <body> of your page. You can also export Microdata, RDFa, XML or Open Graph.
Yes. jsonldtool.com is a free Breadcrumb List schema generator and validator with no sign-up required.