schema.org / Product

Relatix JSON-LD Tool

Google-friendly structured data with NAICS industry classification — www.jsonldtool.com

🔍
Output
Language
Direction
URL Examples
Width
Text Size
Color Mode
Typefaces
Product
📦

Product Information

Product name is required
Description is recommended
At least one image URL is required
One URL per line
Brand is recommended
Product URL required for merchant listings
🏷️

Product Identifiers

At least one identifier (SKU, GTIN, MPN) recommended
UPC/EAN/ISBN
Manufacturer part #
🏭

NAICS Industry Classification

🏭

SIC Industry Classification

📐

Attributes

💰

Pricing & Availability

Price is required
ISO date
📅

Rent to Own / Financing

Ratings & Reviews

🚚

Shipping Details

🚚

Delivery Fee

↩️

Return Policy

Completion5/33 fields (15%)

Validation

Required by Google
Product name is required
At least one image URL is required
Price is required
Product URL required for merchant listings
Recommended by Google
Description is recommended
Brand is recommended
At least one identifier (SKU, GTIN, MPN) recommended

Optimization Hints

Adding AggregateRating can improve click-through rates by up to 30% in search results.
Including at least one Review helps build trust and can enable review rich snippets.
Adding shipping details helps qualify for free shipping badges in Google Shopping.
Return policy information builds buyer confidence and is required for some Google Shopping features.
GTIN (UPC/EAN) helps Google match your product to its catalog, improving visibility.
ℹ️Multiple product images improve engagement and may appear in image search results.
JSON-LD Output
1<script type="application/ld+json">
2{
3 "@context": "https://schema.org",
4 "@type": "Product",
5 "offers": {
6 "@type": "Offer",
7 "priceCurrency": "USD",
8 "availability": "https://schema.org/InStock",
9 "itemCondition": "https://schema.org/NewCondition"
10 },
11 "inLanguage": "en"
12}
13</script>

Quick Reference

1. Select schema type above
2. Fill in the form fields on the left
3. Choose output format (JSON-LD, Microdata, RDFa, XML, Open Graph)
4. Resolve any validation errors above
5. Copy the output
6. Paste into your page's <head> section
Ctrl+Z Undo · Ctrl+Shift+Z Redo · Ctrl+S Export · Ctrl+Shift+C Copy
Copyright 2026 Relatix LLC

Demand Schema in JSON-LD

A demand entity represents the public, not necessarily binding, not necessarily exclusive, announcement by an organizat…

Demand is a schema.org type. Use the generator above to build Demand structured data as JSON-LD, Microdata, RDFa, XML or Open Graph, then paste it into your page to help Google, Bing and AI answer engines understand your content.

See the official definition at schema.org/Demand.

Demand properties

Properties defined directly on Demand:

PropertyExpected typeDescription
acceptedPaymentMethodTextThe payment method(s) that are accepted in general by an organization, or for some specific demand …
advanceBookingRequirementTextThe amount of time that is required between accepting the offer and the actual usage of the resourc…
areaServedTextThe geographic area where a service or offered item is provided.
asinURLAn Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier as…
availabilityTextThe availability of this item&#x2014;for example In stock, Out of stock, Pre-order, etc.
availabilityEndsDateTimeThe end of the availability of the product or service included in the offer.
availabilityStartsDateTimeThe beginning of the availability of the product or service included in the offer.
availableAtOrFromTextThe place(s) from which the offer can be obtained (e.g. store locations).
availableDeliveryMethodTextThe delivery method(s) available for this offer.
businessFunctionTextThe business function (e.g. sell, lease, repair, dispose) of the offer or component of a bundle (Ty…
deliveryLeadTimeTextThe typical delay between the receipt of the order and the goods either leaving the warehouse or be…
eligibleCustomerTypeTextThe type(s) of customers for which the given offer is valid.
eligibleDurationTextThe duration for which the given offer is valid.
eligibleQuantityTextThe interval and unit of measurement of ordering quantities for which the offer or price specificat…
eligibleRegionTextThe ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-poli…
eligibleTransactionVolumeTextThe transaction volume, in a monetary unit, for which the offer or price specification is valid, e.…
gtinTextA Global Trade Item Number ([GTIN](https://www.gs1.org/standards/id-keys/gtin)). GTINs identify tra…
gtin12TextThe GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-di…
gtin13TextThe GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13…
gtin14TextThe GTIN-14 code of the product, or the product to which the offer refers. See [GS1 GTIN Summary](h…
gtin8TextThe GTIN-8 code of the product, or the product to which the offer refers. This code is also known a…
includesObjectTextThis links to a node or nodes indicating the exact quantity of the products included in an [[Offer…
ineligibleRegionTextThe ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-poli…
inventoryLevelTextThe current approximate inventory level for the item or items.
itemConditionTextA predefined value from OfferItemCondition specifying the condition of the product or service, or t…
itemOfferedTextAn item being offered (or demanded). The transactional nature of the offer or demand is documented …
mpnTextThe Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
priceSpecificationTextOne or more detailed price specifications, indicating the unit price and delivery or payment charge…
sellerTextAn entity which offers (sells / leases / lends / loans) the services / goods. A seller may also be…
serialNumberTextThe serial number or any alphanumeric identifier of a particular product. When attached to an offer…
skuTextThe Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the …
validFromDateTimeThe date when the item becomes valid.
validThroughDateTimeThe date after when the item is not valid. For example the end of an offer, salary period, or a per…
warrantyTextThe warranty promise(s) included in the offer.

Inherited properties

Demand also inherits properties from Intangible, Thing.

PropertyExpected typeDescription
additionalTypeURLAn additional type for the item, typically used for adding more specific types from external vocabu…
alternateNameTextAn alias for the item.
descriptionTextA description of the item.
disambiguatingDescriptionTextA sub property of description. A short description of the item used to disambiguate from other, sim…
identifierURLThe identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs,…
imageURLAn image of the item. This can be a [[URL]] or a fully described [[ImageObject]].
mainEntityOfPageURLIndicates a page (or other CreativeWork) for which this thing is the main entity being described. S…
nameTextThe name of the item.
ownerTextA person or organization who owns this Thing.
potentialActionTextIndicates a potential Action, which describes an idealized action in which this thing would play an…
sameAsURLURL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the i…
subjectOfTextA CreativeWork or Event about this Thing.
urlURLURL of the item.

Demand JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "Demand",
  "name": "Example Demand"
}

Frequently asked questions

What is Demand schema?

Demand (schema.org/Demand) is a structured-data type used to describe a Demand to search engines and AI systems. Adding Demand JSON-LD to a page helps Google, Bing and answer engines understand the content and can enable rich results.

How do I add Demand structured data to my website?

Fill in the Demand fields in this tool, copy the generated JSON-LD, and paste it inside a <script type="application/ld+json"> tag in the <head> or <body> of your page. You can also export Microdata, RDFa, XML or Open Graph.

Is the Demand JSON-LD generator free?

Yes. jsonldtool.com is a free Demand schema generator and validator with no sign-up required.

Related schema types

Intangible