Google-friendly structured data with NAICS industry classification — www.jsonldtool.com
The most generic kind of creative work, including books, movies, photographs, software programs, etc.
Creative Work is a schema.org type. Use the generator above to build Creative Work structured data as JSON-LD, Microdata, RDFa, XML or Open Graph, then paste it into your page to help Google, Bing and AI answer engines understand your content.
See the official definition at schema.org/CreativeWork.
Properties defined directly on CreativeWork:
| Property | Expected type | Description |
|---|---|---|
about | Text | The subject matter of an object. |
abstract | Text | An abstract is a short description that summarizes a [[CreativeWork]]. |
accessibilityAPI | Text | Indicates that the resource is compatible with the referenced accessibility API. Values should be d… |
accessibilityControl | Text | Identifies input methods that are sufficient to fully control the described resource. Values should… |
accessibilityFeature | Text | Content features of the resource, such as accessible media, alternatives and supported enhancements… |
accessibilityHazard | Text | A characteristic of the described resource that is physiologically dangerous to some users. Related… |
accessibilitySummary | Text | A human-readable summary of specific accessibility features or deficiencies, consistent with the ot… |
accessMode | Text | The human sensory perceptual system or cognitive faculty through which a person may process or perc… |
accessModeSufficient | Text | A list of single or combined accessModes that are sufficient to understand all the intellectual con… |
accountablePerson | Text | Specifies the Person that is legally accountable for the CreativeWork. |
acquireLicensePage | URL | Indicates a page documenting how licenses can be purchased or otherwise acquired, for the current i… |
aggregateRating | Text | The overall rating, based on a collection of reviews or ratings, of the item. |
alternativeHeadline | Text | A secondary title of the CreativeWork. |
archivedAt | URL | Indicates a page or other link involved in archival of a [[CreativeWork]]. In the case of [[MediaRe… |
assesses | Text | The item being described is intended to assess the competency or learning outcome defined by the re… |
associatedMedia | Text | A media object that encodes this CreativeWork. This property is a synonym for encoding. |
audience | Text | An intended audience, i.e. a group for whom something was created. |
audio | Text | An embedded audio object. |
author | Text | The author of this content or rating. Please note that author is special in that HTML 5 provides a … |
award | Text | An award won by or for this item. |
character | Text | Fictional person connected with a creative work. |
citation | Text | A citation or reference to another creative work, such as another publication, web page, scholarly … |
comment | Text | Comments, typically from users. |
commentCount | Number | The number of comments this CreativeWork (e.g. Article, Question or Answer) has received. This is m… |
conditionsOfAccess | Text | Conditions that affect the availability of, or method(s) of access to, an item. Typically used for … |
contentLocation | Text | The location depicted or described in the content. For example, the location in a photograph or pai… |
contentRating | Text | Official rating of a piece of content—for example, 'MPAA PG-13'. |
contentReferenceTime | DateTime | The specific time described by a creative work, for works (e.g. articles, video objects etc.) that … |
contributor | Text | A secondary contributor to the CreativeWork or Event. |
copyrightHolder | Text | The party holding the legal copyright to the CreativeWork. |
copyrightNotice | Text | Text of a notice appropriate for describing the copyright aspects of this Creative Work, ideally in… |
copyrightYear | Number | The year during which the claimed copyright for the CreativeWork was first asserted. |
correction | URL | Indicates a correction to a [[CreativeWork]], either via a [[CorrectionComment]], textually or in a… |
countryOfOrigin | Text | The country of origin of something, including products as well as creative works such as movie and… |
creativeWorkStatus | Text | The status of a creative work in terms of its stage in a lifecycle. Example terms include Incomplet… |
creator | Text | The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork. |
creditText | Text | Text that can be used to credit person(s) and/or organization(s) associated with a published Creati… |
dateCreated | DateTime | The date on which the CreativeWork was created or the item was added to a DataFeed. |
dateModified | Date | The date on which the CreativeWork was most recently modified or when the item's entry was modified… |
datePublished | Date | Date of first publication or broadcast. For example the date a [[CreativeWork]] was broadcast or a … |
digitalSourceType | Text | Indicates an IPTCDigitalSourceEnumeration code indicating the nature of the digital source(s) for s… |
discussionUrl | URL | A link to the page containing the comments of the CreativeWork. |
displayLocation | Text | The location at which an item can be viewed or experienced in-person. |
editEIDR | URL | An [EIDR](https://eidr.org/) (Entertainment Identifier Registry) [[identifier]] representing a spec… |
editor | Text | Specifies the Person who edited the CreativeWork. |
educationalAlignment | Text | An alignment to an established educational framework. This property should not be used where the n… |
educationalLevel | URL | The level in terms of progression through an educational or training context. Examples of education… |
educationalUse | Text | The purpose of a work in the context of education; for example, 'assignment', 'group work'. |
encoding | Text | A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. |
encodingFormat | URL | Media type typically expressed using a MIME format (see [IANA site](http://www.iana.org/assignments… |
exampleOfWork | Text | A creative work that this work is an example/instance/realization/derivation of. |
expires | DateTime | Date the content expires and is no longer useful or available. For example a [[VideoObject]] or [[N… |
funder | Text | A person or organization that supports (sponsors) something through some kind of financial contribu… |
funding | Text | A [[Grant]] that directly or indirectly provide funding or sponsorship for this item. See also [[ow… |
genre | URL | Genre of the creative work, broadcast channel or group. |
hasPart | Text | Indicates an item or CreativeWork that is part of this item, or CreativeWork (in some sense). |
headline | Text | Headline of the article. |
inLanguage | Text | The language of the content or performance or used in an action. Please use one of the language cod… |
interactionStatistic | Text | The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most … |
interactivityType | Text | The predominant mode of learning supported by the learning resource. Acceptable values are 'active'… |
interpretedAsClaim | Text | Used to indicate a specific claim contained, implied, translated or refined from the content of a [… |
isAccessibleForFree | Boolean | A flag to signal that the item, event, or place is accessible for free. |
isBasedOn | URL | A resource from which this work is derived or from which it is a modification or adaptation. |
isFamilyFriendly | Boolean | Indicates whether this content is family friendly. |
isPartOf | URL | Indicates an item or CreativeWork that this item, or CreativeWork (in some sense), is part of. |
keywords | Text | Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typica… |
learningResourceType | Text | The predominant type or kind characterizing the learning resource. For example, 'presentation', 'ha… |
license | URL | A license document that applies to this content, typically indicated by URL. |
locationCreated | Text | The location where the CreativeWork was created, which may not be the same as the location depicted… |
mainEntity | Text | Indicates the primary entity described in some page or other CreativeWork. |
maintainer | Text | A maintainer of a [[Dataset]], software package ([[SoftwareApplication]]), or other [[Project]]. A … |
material | URL | A material that something is made from, e.g. leather, wool, cotton, paper. |
materialExtent | Text | |
mentions | Text | Indicates that the CreativeWork contains a reference to, but is not necessarily about a concept. |
offers | Text | An offer to provide this item—for example, an offer to sell a product, rent the DVD of a mov… |
pattern | Text | A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typic… |
position | Text | The position of an item in a series or sequence of items. |
producer | Text | The person or organization who produced the work (e.g. music album, movie, TV/radio series etc.). |
provider | Text | The service provider, service operator, or service performer; the goods producer. Another party (a … |
publication | Text | A publication event associated with the item. |
publisher | Text | The publisher of the article in question. |
publisherImprint | Text | The publishing division which published the comic. |
publishingPrinciples | URL | The publishingPrinciples property indicates (typically via [[URL]]) a document describing the edito… |
recordedAt | Text | The Event where the CreativeWork was recorded. The CreativeWork may capture all or part of the even… |
releasedEvent | Text | The place and time the release was issued, expressed as a PublicationEvent. |
review | Text | A review of the item. |
schemaVersion | Text | Indicates (by URL or string) a particular version of a schema used in some CreativeWork. This prope… |
sdDatePublished | Date | Indicates the date on which the current structured data was generated / published. Typically used a… |
sdLicense | URL | A license document that applies to this structured data, typically indicated by URL. |
sdPublisher | Text | Indicates the party responsible for generating and publishing the current structured data markup, t… |
size | Text | A standardized size of a product or creative work, specified either through a simple textual string… |
sourceOrganization | Text | The Organization on whose behalf the creator was working. |
spatial | Text | The "spatial" property can be used in cases when more specific properties (e.g. [[locationCreated]]… |
spatialCoverage | Text | The spatialCoverage of a CreativeWork indicates the place(s) which are the focus of the content. It… |
sponsor | Text | A person or organization that supports a thing through a pledge, promise, or financial contribution… |
teaches | Text | The item being described is intended to help a person learn the competency or learning outcome defi… |
temporal | Text | The "temporal" property can be used in cases where more specific properties (e.g. [[temporalCoverag… |
temporalCoverage | DateTime | The temporalCoverage of a CreativeWork indicates the period that the content applies to, i.e. that … |
text | Text | The textual content of this CreativeWork. |
thumbnail | Text | Thumbnail image for an image or video. |
thumbnailUrl | URL | A thumbnail image relevant to the Thing. |
timeRequired | Text | Approximate or typical time it usually takes to work with or through the content of this work for t… |
translationOfWork | Text | The work that this work has been translated from. E.g. 物种起源 is a translationOf “On the Origin of Sp… |
translator | Text | Organization or person who adapts a creative work to different languages, regional differences and … |
typicalAgeRange | Text | The typical expected age range, e.g. '7-9', '11-'. |
usageInfo | URL | The schema.org [[usageInfo]] property indicates further information about a [[CreativeWork]]. This … |
version | Number | The version of the CreativeWork embodied by a specified resource. |
video | Text | An embedded video object. |
wordCount | Number | The number of words in the text of the CreativeWork such as an Article, Book, etc. |
workExample | Text | Example/instance/realization/derivation of the concept of this creative work. E.g. the paperback ed… |
workTranslation | Text | A work that is a translation of the content of this work. E.g. 西遊記 has an English workTranslation “… |
CreativeWork also inherits properties from Thing.
| Property | Expected type | Description |
|---|---|---|
additionalType | URL | An additional type for the item, typically used for adding more specific types from external vocabu… |
alternateName | Text | An alias for the item. |
description | Text | A description of the item. |
disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, sim… |
identifier | URL | The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs,… |
image | URL | An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. |
mainEntityOfPage | URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. S… |
name | Text | The name of the item. |
owner | Text | A person or organization who owns this Thing. |
potentialAction | Text | Indicates a potential Action, which describes an idealized action in which this thing would play an… |
sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the i… |
subjectOf | Text | A CreativeWork or Event about this Thing. |
url | URL | URL of the item. |
{
"@context": "https://schema.org",
"@type": "CreativeWork",
"name": "Example CreativeWork"
}Creative Work (schema.org/CreativeWork) is a structured-data type used to describe a Creative Work to search engines and AI systems. Adding Creative Work JSON-LD to a page helps Google, Bing and answer engines understand the content and can enable rich results.
Fill in the Creative Work fields in this tool, copy the generated JSON-LD, and paste it inside a <script type="application/ld+json"> tag in the <head> or <body> of your page. You can also export Microdata, RDFa, XML or Open Graph.
Yes. jsonldtool.com is a free Creative Work schema generator and validator with no sign-up required.