Google-friendly structured data with NAICS industry classification — www.jsonldtool.com
The most generic type of item.
Thing is a schema.org type. Use the generator above to build Thing structured data as JSON-LD, Microdata, RDFa, XML or Open Graph, then paste it into your page to help Google, Bing and AI answer engines understand your content.
See the official definition at schema.org/Thing.
Properties defined directly on Thing:
| Property | Expected type | Description |
|---|---|---|
additionalType | URL | An additional type for the item, typically used for adding more specific types from external vocabu… |
alternateName | Text | An alias for the item. |
description | Text | A description of the item. |
disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, sim… |
identifier | URL | The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs,… |
image | URL | An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. |
mainEntityOfPage | URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. S… |
name | Text | The name of the item. |
owner | Text | A person or organization who owns this Thing. |
potentialAction | Text | Indicates a potential Action, which describes an idealized action in which this thing would play an… |
sameAs | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the i… |
subjectOf | Text | A CreativeWork or Event about this Thing. |
url | URL | URL of the item. |
{
"@context": "https://schema.org",
"@type": "Thing",
"name": "Example Thing",
"url": "https://example.com",
"description": "A short description of the Thing."
}Thing (schema.org/Thing) is a structured-data type used to describe a Thing to search engines and AI systems. Adding Thing JSON-LD to a page helps Google, Bing and answer engines understand the content and can enable rich results.
Fill in the Thing fields in this tool, copy the generated JSON-LD, and paste it inside a <script type="application/ld+json"> tag in the <head> or <body> of your page. You can also export Microdata, RDFa, XML or Open Graph.
Yes. jsonldtool.com is a free Thing schema generator and validator with no sign-up required.